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    What makes a great running store?

    We believe its many things: A staff invested in your success, the knowledge to put you in the proper shoe, the selection you need to make an informed decision. Waco, Texas is our home, and our happy place is exploring the city we love on foot. Our success goes hand in hand with the growth of our hometown, and we look forward to playing a part in its success. With a biomechanical, information driven approach to shoe sales, we believe the staff at Waco Running Company is comprised of some of the most passionate people in the sport.

    On top of our wide array of running shoes, we also provide the best selection of activewear in the city. With the latest selection of running shorts, tops and tights, as well as reflective equipment, hydration and nutrition, our staff is well prepared to outfit new runners and experienced athletes alike. Come by to check out the latest gear, grab an energy bar for your next run, or chat with our staff about upcoming races and events in the area.

    We're here to help!

    WE RUN WACO!

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    FREE GAIT ANALYSIS

    FREE GAIT ANALYSIS

    Unlock your full running potential with a free gait analysis at Waco Running Company! Our expert team will evaluate your running form and foot mechanics to help you find the perfect shoe for your unique stride. Whether you're a seasoned runner or just getting started, this personalized analysis will enhance your performance, reduce injury risk, and make every run more comfortable. Stop by and take advantage of this free servicebecause the right fit makes all the difference! No appointments needed and available to anyone who walks through our door.

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    Run in what you love.

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    700 Franklin Avenue

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